Organ Donation Campaign

 Too many British Columbians are dying before they get a life-saving kidney transplant.

You can help change this story!
 
Please join us in speaking out on the need to increase kidney transplants & organ donor registration by 50%.
 
     Campaign Highlights
 
  • Working with government and key stakeholders
    • Having ongoing dialogue with the Honourable Terry Lake, BC Minister of Health, BC Transplant, BC Renal Agency and other health partners to advance our goal.
    • Presented 63 special awards in 2015 to Honourable Amrik Virk, and his Ministry of Technology, Innovation & Citizen's Services for their leadership to offer organ donor registration at all 62 Service BC centres.
    • Engaged 7,000 plus Kidney Foundation volunteers to participate in a province-wide advocacy campaign in 2015 in support of organ donation

 

  • Engaging British Columbians in a Conversation
    • Connected with over 2500 British Columbians in 2014 via polling, focus groups and survey to get their views on organ donation.
    • Hosted a series of innovative "Community Conversations" on organ donation
    • Kicked off first-ever Kidney Transplant Summit on May 1st, chaired by the Honourable Wally Oppal QC.
    • Working with community leaders: police chiefs, fire & rescue and BC employers to encourage organ donation through their networks.

 

  • Generating a Media Buzz
    • Released a special report in the media during Kidney Health Month, March 2015, documenting what British Columbians told us and their recommendations for organ donation.
    • Garnered pre-summit media, including CKNW with Cindy Cheery, Op-Eds in Vancouver Sun with Joel Solomon and Times Colonist.
    • Earned top news stories on CTV evening news, as well as CBC TV (French and English) with Kidney Summit
    • Shaw, Global TV and 1150 am radio covered the launch of our special initiative:  "Saving Lives through Organ Donation"
    • Generated significant community media play via customized 62 media releases recognizing leadership organ donation
    • Increased our social media channels in 2015 with almost 60, 000 facebook reach
    

Kidney Transplant & Organ Donation Facts

Background Information

Response & Next Steps 

 

   

   

 

 

BC and Yukon Branch - 200-4940 Canada Way, Burnaby BC V5G 4K6 - Tel.: (604) 736-9775 / 1-800-567-8112
Charitable Registration Number: 107567398RR0001